Videos: Growing your Sales and Profits
Episode 1: Introduction
Introduction to the Digital Toolkit for Corner Stores to Grow your Sales and Profitability. This toolkit is a compilation of decades of experience working with corner stores and grocery stores. It features 11 videos with tips and key recommendations about Store Façade, Customer Service, Checkout Display, Signage, Merchandising, Produce, Healthy Food Options, Store Layout, Profitability, Budgets and Cash Flows.
Episode 2: Store Façade
Have you ever heard the saying, “You only get one chance to make a first impression”? For your store, the exterior creates that crucial first impression for customers and potential customers alike. In this video, you will learn 15 ways to make your store façade welcoming and appealing to draw customers into your store and keep them coming back.
Episode 3: Customer Service
Often, in a small corner market, the customer’s primary interaction is with the cashier at the checkout counter. This cashier represents your store to the customer, making their behavior and treatment of the customer crucial. In this video, you will learn 16 strategies to create an outstanding customer service.
Episode 4: Checkout Display
The checkout counter is the opportunity to sell additional products the customer wasn’t planning to buy. These items are often purchased on impulse, leading to increased sales. In this video, you will learn 15 strategies to create an effective checkout display.
Episode 5: Signage
This video highlights the importance of signage. Have you ever wondered why beer and soda companies invest heavily in signage to promote their brands in your store? It’s because it boosts their sales. Increased sales cover the cost of the signage and more.
Episode 6: Merchandising
Did you know the average shopper enters a grocery store with six items on their list but leaves with ten? That’s a 40% increase in purchases, often driven by effective merchandising. In this video, you will learn 15 strategies to create an effective merchandising that transforms the shopping experience, encouraging customers to buy more than they initially planned.
Episode 7: Produce
Not every corner store can accommodate a full produce department with both vegetables and fruits due to space, equipment, and management constraints. However, focusing on fruits can be a viable and attractive option, offering numerous benefits without the complexities involved in managing vegetables. In this video, you will learn how to effectively sell fruits in your corner store.
Episode 8: Healthy Food Options
One of the most common assertions from grocery retailers, both large and small, is that people won’t pay more for natural or organic products. This sentiment has been echoed since 1968 when the natural food industry was just beginning. Despite this skepticism, these once “unwanted” products have grown into a $100 billion industry, now stocked in every grocery store across the United States. In this video, you will learn why offering such products is strategic for your corner store.
Episode 9: Store Layout
A store layout, also known as a store schematic, illustrates the placement of refrigeration units, shelving fixtures, cashier areas, entrances, and windows. In corner stores, space is typically maximized for product placement. The layout also indicates the customer’s path through the store, helping to identify potential improvements in fixture and refrigeration placement. In this video, you will learn some tips to create an efficient, visually appealing, and secure shopping environment.
Episode 10: Profitability
Every business faces the challenge of increasing profitability, and while some methods are obvious, others are less so. Profitability is influenced by many decisions a business owner makes, such as rent, insurance, and pricing strategies. In this video, you will learn strategies to boost your store profitability.
Bonus Video: Budget and Cash Flow
PENDING DESCRIPTION AND VIDEO
Business Management Guides
- CHECK OUT DISPLAY
- CUSTOMER SERVIVE
- HEALTHY FOOD OPTIONS
- HOW TO EFFECTIVELY USE A POS SYSTEM
- HOW TO INCREASE SALES AND PROFITABILITY
- HOW TO KEEP POSITIVE CASH FLOWS
- MERCHANDISING
- PRODUCE
- SIGNAGE
- STORE FAÇADE
- STORE LAYOUT
Additional Resources
- Access to Capital
- ADA Grant
- Free Legal Services for Entrepreneurs
- POS Systems Table Comparison
- SF Shines Grant
- Survey on Healthy Food Options
- WIC program and supporting documents